M'RHEN is a New York and Taipei-based luxury brand dedicated to exploring the aesthetics of femininity through thoughtful design and craftsmanship. Rooted in an appreciation for cultural heritage and modern sensibility, the brand explores the expression of women's perspectives in shaping a refined yet approachable vision of beauty. Every collection reflects a balance between timeless elegance and everyday relevance, offering pieces that embody both subtle sophistication and meaningful detail.
At the heart of M'RHEN lies a commitment to creating quality products that resonate beyond style. Each design is developed with care, honoring both artistic expression and functional purpose. By combining quality materials, distinctive patterns, and a focus on emotional connection, M'RHEN provides women with more than objects of purchase - it offers a considered experience that celebrates individuality.
About the Founder
Mina Chen is the founder of M’RHEN. Born in Los Angeles and raised in Taipei, she grew up in a family where multiple generations were business owners, shaping her entrepreneurial spirit from an early age.
Mina studied music at New York University, cultivating a sensitivity to rhythm and atmosphere, and developed a lifelong interest in art history, which informs her eye for composition and timeless aesthetics. She later earned a dual MBA and MS in Computer Science degree from the University of Chicago and built a multifaceted career in luxury retail, product management, and private equity.
M’RHEN — named after the Mandarin word 迷人 (mi-rhen), meaning captivating and alluring — reflects Mina’s vision of timeless femininity rooted in values and tradition, expressed through intentional design, luxury fabrics, and narratives that resonate across cultures.